Chase B Named Lids Creative Director
Chase B has officially stepped into a new role in the fashion world, becoming the creative director for Lids.
The appointment represents a full-circle moment for the Houston DJ and producer. Before rising to fame as the touring DJ for Travis Scott aka La Flame, and becoming a key member of the Cactus Jack creative circle, Chase B once worked at a Lids store while attending Howard University. He shared in a Complex interview last year that this early retail experience helped shape his appreciation for fitted hat culture and streetwear aesthetics.
Now, years later, he’s helping shape the brand’s future from a creative leadership position.
Chase B’s Vision for Lids
As the new creative director, Chase B plans to merge music, sports, and streetwear culture through new collaborations and product drops.
His earlier partnership with the retailer included a unique fitted hat collection featuring multiple fabrics and patterns across each panel—an approach inspired by sneaker culture and the experimental design philosophy behind mash-up releases like the “What The” sneaker concept.
With Chase B, Lids creative director now involved in a deeper creative role, Lids is positioning itself closer to music and fashion culture rather than remaining solely a sports merchandise retailer.
With Chase B at the helm, we are eager to see what he brings to the table and whether we see a future collab with the likes of Lids x Travis Scott.
Follow The Kitchen to stay updated with the latest artist news and drops – learn more about Chase B’s Be Very Afraid album here.
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