Ye’s Bully Rollout Is Here
Ye (formerly known as Kanye West) has officially launched a new Yeezy “BULLY” merch drop this morning, and it’s already igniting major discussion across the Ye and Yeezy fanbases. The release includes multiple versions of the BULLY album vinyls priced at $40, along with one of the most unexpected Yeezy products yet — the Yeezy GR-01 Grillz, also retailing for $40.
As always, Ye continues to blur the line between music, fashion, and performance art with a rollout that feels intentionally disruptive.
Screenshot of the new Bully merch drop from bully.yeezy.com
Multiple “BULLY” Album Vinyl Versions Available for $40
At the center of the drop is Ye’s upcoming BULLY album, which arrives in several different versions, each priced at $40.
This rollout continues Ye’s ongoing push toward direct-to-fan album sales, bypassing traditional streaming-first strategies and leaning into exclusivity, scarcity, and physical ownership.
For collectors and longtime fans, these Bully vinyls will be a must cop.
Yeezy Grillz (GR-01) Officially Released for $40
The most surprising item from the drop is easily the Yeezy Grillz, officially called the Yeezy GR-01s, releasing at a relatively accessible $40 price point.
Early reactions online are split — some fans see them as a bold, ironic flex, while others view them as Ye pushing the boundaries of what “merch” can be.
Regardless of opinion, the Yeezy GR-01s are already one of the most talked-about Yeezy accessories in recent years.
Yeezy GR-01 Grillz available now
First Look at the Yeezy Grillz
Alongside the merch release, I just dropped a brand-new YouTube video breaking everything down in detail — including a first look at the Yeezy Grillz (GR-01s) and a deeper discussion of the BULLY album versions.
If you want a closer look and real-time reactions, the video gives you the full breakdown you won’t get from the product listings alone.
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