Early Projections For Ye’s Bully First Week Sales
After months of anticipation, Bully has finally arrived, and fans are already wondering how the album will perform commercially. Early industry projections suggest that Ye’s BULLY first week sales could land between 250,000 and 275,000 album-equivalent units in the United States.
If those estimates hold, the album would likely debut at No. 1 on the Billboard 200, continuing Ye’s long history of chart-topping releases.
These projections come from early data including pre-orders, pre-saves, and initial streaming numbers, which are often used by industry trackers to estimate an album’s opening week performance.
Ye's 'BULLY' is projected to debut at #2 on the Billboard 200 with 117K first-week units (20K pure) 📊 pic.twitter.com/m36po1LIWd
— Kurrco (@Kurrco) April 1, 2026
Streaming Numbers And Physical Sales Could Boost Bully
Another factor helping the album’s projected debut is its strong early streaming activity. Reports indicate that Bully generated tens of millions of streams in its first day, signaling strong fan demand for the project.
Physical sales could also play a major role. Ye has been selling multiple versions of the album, including vinyl records and other collectible formats, which can significantly boost first-week totals.
According to projections, around 100,000 of the first-week units could come from pure album sales alone, which includes vinyl, CDs, and digital purchases.
The Bottom Line
Whether it lands closer to 250K or 275K units, Ye’s projected Bully first week sales indicate that Ye remains one of the most commercially powerful artists in hip-hop.
If the estimates hold, the album will likely secure another No. 1 debut on the Billboard 200, adding another major milestone to Ye’s already historic catalog.
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