A Return to the LIVE.LOVE.A$AP Era
A$AP Rocky is taking it back to where it started. To celebrate the 15th anniversary of his debut mixtape, LIVE.LOVE.A$AP, Rocky has released a five piece merch collection through his official AWGE store.
The project turned 15 on October 31, 2026, and the anniversary drop revisits its imagery across shirts, hoodies and accessories. For fans who have been around since “Peso” and “Purple Swag,” there is plenty here that brings back memories.
Inside the LIVE.LOVE.A$AP Merch Collection
The collection leads with a black T-shirt featuring Rocky’s portrait from the mixtape cover. Priced at $55, it puts one of his most recognizable images across the front.
An $80 white long-sleeve shirt features oversized “KEEP IT G” lettering across the back. The $150 black pullover hoodie carries a close up face graphic, a red accent and graphics down both sleeves.
The $175 zip-up hoodie brings the most detail. Rocky’s cover portrait sits on one side of the chest, with A$AP lettering on the other. A red plaid hood adds color to the black body. According to the official store, the piece features custom cut-and-sew construction and screenprinted graphics.
A $50 black hat completes the collection, featuring embroidered A$AP lettering across the front and a patch on the side.
Fifteen Years Since Rocky’s Debut Mixtape
Originally released on October 31, 2011, LIVE.LOVE.A$AP captured Rocky’s Harlem roots alongside Southern rap influences and atmospheric production. Tracks like “Peso,” “Wassup” and “Brand New Guy” remain essential listening for anyone getting familiar with his catalog.
Style was part of the appeal from the beginning. The cover portrait, the videos and Rocky’s wardrobe helped give that era an identity fans still recognize. Bringing those visuals back for the anniversary gives this drop a direct connection to the project it celebrates.
If the mixtape has been out of your rotation for a while, this is a good excuse to run it back.
Where to Buy the Anniversary Collection
The LIVE.LOVE.A$AP merch collection is listed on Rocky’s official AWGE store, with prices ranging from $50 to $175. Check the individual product pages for current availability and shipping information before placing an order.
Stay tuned to The Kitchen for more A$AP Rocky news, merch releases and the latest in music, fashion and culture. Read about A$AP Rocky’s upcoming Fortnite collab.
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