From Skating in Jordans to Joining the Jumpman
OsamaSon used to skate in Jordans. Now he’s on the Jumpman’s feed.
On November 10, Jordan Brand officially welcomed OsamaSon to the family in a joint Instagram post with the South Carolina rapper. “Been ready for this moment,” the brand wrote before adding, “Welcome to the fam, @osamason.”
What Jordan Brand Announced
The deal had already been reported months before the post. According to Music Business Worldwide, OsamaSon disclosed his Jordan Brand deal on Instagram in June 2026. The November post puts the welcome on Jordan’s own feed, with both accounts attached to it. The caption keeps it brief, leaving the terms of the deal and any sneaker or apparel releases up in the air.
OsamaSon Was Wearing Jordans Long Before the Deal
In a 2025 interview with Complex around the release of Jump Out, OsamaSon said he used to skate in Jordans growing up because his family wasn’t about to buy him Vans. By the time of the interview, he’d gotten back into skating and was buying his own boards. That little detail makes the welcome hit different. There’s a straight line from the Jordans he skated in as a kid to seeing his name on the Jumpman’s page.
It fits right alongside a stretch The Kitchen has been following, from Ken Carson previewing his Converse collaboration to Destroy Lonely taking Von Dutch to ComplexCon. Each artist brings a look his fans already recognize. With OsamaSon, Jordan gets somebody who was wearing the shoes before there was a deal to talk about.
Stay tuned to The Kitchen for what OsamaSon and Jordan Brand do next.
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