Destroy Lonely Links With Reebok For New “Born Classic” Campaign
Destroy Lonely has officially joined Reebok’s global “Born Classic. Worn Forever.” campaign, adding his distinctive fashion-forward style to the brand’s evolving Classics lineup. The Atlanta rapper appears in campaign visuals wearing timeless Reebok silhouettes like the Workout Plus and Club C 85 Vintage, connecting the brand’s heritage with today’s music-driven street culture.
Known for his moody aesthetic and influential presence within modern rap, Destroy Lonely brings a new edge to Reebok’s storytelling. The campaign highlights how classic sneakers continue to resonate across generations, particularly through artists who shape trends in music and fashion.
The Sneakers at the Center of the Campaign
Two of Reebok’s most recognizable silhouettes take center stage in the campaign.
The Workout Plus, originally introduced in the late 1980s as a fitness sneaker, appears in a clean white leather colorway with a gum sole. Its minimal design and vintage feel make it one of the brand’s most enduring models.
Alongside it, the Club C 85 Vintage represents another cornerstone of Reebok’s Classics lineup. The low-profile sneaker has remained popular for decades thanks to its simple design and everyday wearability, which fits perfectly with the campaign’s message of timeless style.
Through Destroy Lonely’s styling and presence, Reebok positions these models as staples that move seamlessly between fashion, music, and streetwear culture.
BORN CLASSIC. WORN FOREVER.
— Reebok (@Reebok) May 13, 2026
Ft. @destroylonely. A style that defies trend. An artist that defies genre. pic.twitter.com/f3vMqRbitu
Reebok Expands Its Artist-Focused Campaign
Destroy Lonely joins a growing list of artists featured in the campaign, including PartyNextDoor, Tobe Nwigwe, and global ambassador Karol G.
By bringing in influential musicians, Reebok is emphasizing the cultural longevity of its Classics line. The brand is leaning into artists who not only make music but also influence how fans dress and express themselves. It is clear that the new Destroy Lonely Reebok collaboration shows the brand’s intent on focusing on the best upcoming artists.
Destroy Lonely’s involvement reflects the growing intersection between streetwear, hip-hop culture, and sneaker heritage, positioning Reebok’s classic models in front of a younger generation discovering the brand through music and fashion.
Destroy Lonely Continues To Level Up
Lone’s latest collaboration with Reebok comes just days after performing an incredible set at this weekend’s historic Rolling Loud Orlando. The rising Opium artist continues to perfect his craft and aesthetic, while priming his fans for his upcoming album Drop Dead Gorgeous.
Follow The Kitchen to stay updated with the latest artist news and more – read more about our Rolling Loud Orlando recap.
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